ADMO, the joint venture between Alpha Dhabi Holding and Monterock International Limited, has signed a definitive agreement in order to acquire a rapidly growing luxury lifestyle group, CE LA VI.
This strategic move signifies ADMO’s accelerated efforts in building a diverse portfolio of luxury, lifestyle, F&B, and entertainment brands, significantly expanding its global lifestyle presence to the East.
This acquisition aligns with the UAE’s national tourism strategy, aiming to attract 40 million hotel guests by 2031 and secure $27 million (AED100 billion) in tourism investments. As ADMO’s latest deal, it underscores the venture’s commitment to scaling its platform and integrating new brands.
Mr. Petros Stathis, Vice Chairman of ADMO, said that, “This acquisition is not just a strategic move to expand globally, but a bold statement of our vision and pace to identify and invest in brands that have a distinct market presence and transform them into world leading brands. This acquisition not only expands ADMO’s global lifestyle presence to the east but also underscores our focus on building and nurturing a portfolio of world-dominating lifestyle brands.”
“CE LA VI, with its unique brand essence and significant presence in key global markets, is a testament to our commitment and a valuable addition to our ever-evolving portfolio,” Mr. Stathis added.
According to the statement, “CE LA VI first opened its doors in Southeast Asia. Drawing inspiration from the region’s rich artistic heritage, the brand is deeply rooted in the artistic influences of Southeast Asia’s art, carvings, paintings, and temples. It has expanded over the years and now has a presence in gateway cities such as Singapore, Dubai, Tokyo, and Taipei, with its unique multi-concept dining and entertainment offerings in iconic venues continuing to attract guests from across the world who seek spectacular and unforgettable experiences.”
In 2022, ADMO was unveiled, aiming to curate a portfolio of premier luxury and lifestyle brands, with the acquisition of Nammos Group. Both entities remain committed to exploring global investment opportunities, with ambitions to establish a leading platform for lifestyle, luxury, hospitality, and entertainment projects.