CAFU join forces with Adyen to offer seamless payment experience

By Shilpa Annie Joseph, Official Reporter
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Adyen-CAFU partnership
Rep. Image | Courtesy: CAFU LinkedIn

CAFU, the on-demand fuel delivery company in the UAE, has entered into a partnership with Adyen, the global financial technology platform for leading businesses, in order to completely optimize the payment landscape for Electric Vehicle Charging (EVC) and fuel delivery services.

Adyen’s partnership with CAFU demonstrates its commitment to providing seamless payment experiences across new markets and resolving a significant gap in the EV charging infrastructure.

The partnership enables CAFU to focus on delivering its services while Adyen takes care of the payment complexities.

According to the statement, “CAFU utilized Adyen’s RevenueProtect, an integrated fraud prevention solution, to strengthen its risk management capabilities, for this.”

Mr. Sander Maertens, Head of Middle East at Adyen, said that, “Their commitment to innovation and fast acceleration aligns with our values, and we believe that this is what makes a business an unstoppable force.”

CAFU implemented Adyen’s Revenue Accelerate, a second solution, to boost authorization rates and increase overall revenue.

“Thanks to Adyen’s integrated payments platform, we quickly entered a significant market and established direct connections with our customers,” said Mr. Jean Francois Lapierre, Head of Special Projects at CAFU.

“By automatically recovering revenue from declined payments with fewer retries, even in cases of insufficient funds. This solution identified optimal days and times for payment retries while minimizing the likelihood of payment failures,” as per the company.

Adyen’s global reach and acquiring capabilities enabled CAFU to swiftly handle its expansion to Canada with only one integration and speed up the process in the payment sector, supporting CAFU’s initiatives to reduce carbon emissions from transportation even in the absence of EV installation chargers.

With the combination of Adyen’s global reach and innovative payment solutions, and CAFU’s customer-centric approach, the two companies are poised for success in Canada and beyond.

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