UAE’s Etika Jewels introduces AI-generated jewelry designs & models

By Shilpa Annie Joseph, Official Reporter
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Etika Jewels introduces AI-generated jewelry designs
Rep. Image | Courtesy: Etika Jewels

UAE-based jewelry brand Etika Jewels has partnered with Dutch AI solutions provider Bright River to introduce hyper-realistic computer-generated images to the brand’s eCommerce platform.

This groundbreaking partnership signifies the future of eCommerce retail and aims to transform the way customers can experience Etika Jewels pieces on the web, as they are shown hyper-realistic AI-generated jewelry designs on AI-generated models.

This approach allows for a more precise display, bridging the gap between virtual browsing and the tangible beauty of the pieces, along with a better understanding of the piece’s size and proportions. Further, customers can enjoy a lifelike, realistic shopping experience with this new innovative partnership.

The use of AI can help showcase jewelry in diverse settings on a range of models, leading to more informed purchase decisions. As a brand committed to championing innovation and changing ethical standards in the jewelry industry, Etika Jewels consistently partners with a range of organizations and consistently works with novel, state-of-the-art technology that transforms the way fine jewelry is bought.

Basma Chaieri, Founder of Etika Jewels, said that, “We are beyond excited to partner with Bright River to introduce AI-generated models to the Etika Jewels eCommerce experience. Together, we are dedicated to innovation, quality, and sustainability, striving to modernize the online shopping experience, and revolutionize how customers interact with their jewelry pieces on the web.”

“Based on detailed 3D CAD designs, Bright River can craft hyper-realistic computer-generated images using state-of-the-art artificial intelligence techniques. This innovative approach not only eliminates the necessity for conventional photography but also allows Etika Jewels products to be elegantly displayed on virtual models with great precision.” Says Martijn van Weede, Client Success Director of Bright River.

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