e& launches UAE’s 1st virtual realm metaverse, ‘e& universe’

By Arya M Nair, Official Reporter
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e& Universe
Rep.Image (Courtesy: Tumisu/Pixabay)

e&, a UAE-based leading technology group, has launched ‘e& universe’, the first metaverse in the region, which is expected to captivate audiences with impressive experiences.

The platform will take visitors on a virtual adventure exploring with distinct avatars and exclusive zones, giving a new realism to connecting and interacting in the metaverse.

It was conceptualized and launched in line with the UAE’s metaverse strategy to establish itself as a pioneer in shaping the future of emerging technologies on a global scale.

Recently, e& universe hosted the first Unpacked event in the metaverse for the new Samsung Galaxy series, where users could pre-order their favorite Galaxy devices and take advantage of the exciting pre-order offers Samsung is rolling out for the new devices, bringing users one step closer to global technology updates and becoming the virtual hub for entertainment and live events.

Khaled Elkhouly_e& launches e& metaverse
Khaled Elkhouly
Chief Consumer Officer
etisalat by e&

“We are thrilled to bring our revolutionary metaverse, a virtual realm that transcends imagination and brings together various zones of boundless possibilities. This groundbreaking launch will reshape the way we interact, explore and create, offering all our users a truly immersive experience. We want to welcome all our customers to a future of interconnected realities and are pushing the boundaries of digital innovation empowering them to create unforgettable experiences in an ever-evolving metaverse.”

Hosted virtually in Arcadia Planitia, a place on Mars considered to be the most suitable for future life, e& universe is a strategic and ambitious tribute to the UAE’s national space strategy and the success of the Hope Probe mission, the first mission led by an Arab country.

Developed in partnership with HTC, e& universe serves as the central hub, seamlessly connecting users and providing them with easy navigation throughout the metaverse.

Mr. Joseph Lin, GM, Viverse, said that “e& universe, powered by HTC’s Viverse technology, is revolutionizing immersive social experiences, taking them to unprecedented heights. These remarkable new features we’ve developed for e& underscore its unwavering commitment to pioneering innovative ways for people to relish content and forge meaningful connections with one another.”

Immersive Virtual Zones

With virtual concerts and live performances, the Arena Zone provides users with an exhilarating and captivating experience that is ideal for enjoying with friends and family. It allows users to indulge in the dynamic music and entertainment world within a stunning setting.

Meanwhile, the Stadium Zone provides sports enthusiasts with an interactive and immersive experience. Users can enjoy their favorite sports matches with loved ones, capturing the thrill and energy of the game in a virtual environment.

The e& universe opens up exciting possibilities for businesses to host a diverse range of events. From industry conferences that bring together professionals from various sectors to real estate exhibitions featuring the latest development, there are plenty of opportunities to showcase innovative offerings. The e& universe offers a dynamic platform for businesses to engage with their audience and create immersive experiences that transcend physical boundaries.

The e& universe shop offers a variety of eye-catching images and exquisite paintings to unique art pieces and home décor that can be converted into NFTs. It is a treasure trove of digital assets and collectibles, allowing users to enhance their virtual experiences.

Additionally, users can purchase event passes for exclusive concerts and other special events. The NFTs can be used to customize virtual homes and provide access to paid events, adding an exclusive touch to the metaverse experience.

e& continues to shape the future of the metaverse, unlocking creativity, enabling social connections, and redefining the possibilities of technology.

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