Emarat inks strategic partnership agreement with PYXIS

By Shilpa Annie Joseph, Official Reporter
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Emarat-PYXIS Partnership
Officials during the signing ceremony.

Emirates General Petroleum Corporation (Emarat) has entered into an innovative partnership with PYXIS EVENTS, a dynamic 360-degree events and brand management company headquartered in Abu Dhabi and a subsidiary of Palms Sports.

Emarat is a prominent provider of high-quality fuel and services to millions of customers in Dubai and the Northern Emirates. The company is also actively involved in aviation fuel, natural gas, and gas supply, fulfilling the highest standards of customer service, and operating ethically to meet the highest international and national HSE standards.

This strategic collaboration represents a significant industry milestone, with PYXIS taking charge of media planning and operation of an extensive network of digital screens situated at Emarat Stations throughout the Emarat network of service stations.

The company noted that this transformative partnership not only promises to redefine advertising but also revolutionizes the way businesses connect with their target audiences.

Mr. Ali Bin Zayed Al Falasi, Senior Manager of Corporate Loyalty at Emarat, said that, “We are excited to welcome PYXIS as our media partner for our ambitious digital signage project.”

“In today’s digital age, businesses are embracing technological solutions to enhance their operations and services, driving efficiency and productivity. We look forward to collaborating closely with PYXIS to unlock the full potential of Emarat’s service stations reach, generating new revenue streams for all stakeholders,” Mr. Al Falasi added.

Mr. Mukhles Odeh, General Manager of PYXIS, expressed his pleasure about the alliance, stating that, “This strategic partnership with Emarat will not only expand PYXIS’ product portfolio but also empower us to offer comprehensive solutions to our clients. This encompasses resilient and effective digital solutions that invigorate their brands and amplify their strengths.”

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