GM’s OnStar launches in Bahrain to elevate connectivity

By Shilpa Annie Joseph, Official Reporter
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GM's OnStar launches in Bahrain
Rep. Image | Courtesy: OnStar

General Motors (GM) has launched its pioneering in-vehicle technology OnStar Connected Services in the Kingdom of Bahrain, as part of its regional expansion.

The arrival of OnStar offers Chevrolet, GMC, and Cadillac drivers in-vehicle convenience and connectivity, alongside heightened safety and security services, offering a seamless driving experience. The launch of OnStar within the Kingdom of Bahrain brings enhanced connectivity to the mobility sector, further realizing this vision.

Luis De La Cruz, Managing Director for OnStar at General Motors Africa and Middle East, said that, “Introducing OnStar to the Kingdom of Bahrain is the next step in our efforts to elevate connectivity, safety, and elevated driving experiences in the region. Following the recent launch in the Kingdom of Saudi Arabia alongside Kuwait and the UAE, we are continuing to expand the Middle East’s access to connected mobility, in line with our vision for a world of Zero Crashes, Zero Emissions, and Zero Congestion. Through this launch, we are keen to play a role in achieving the nation’s Vision 2030, alongside our journey towards bringing everybody into the next generation of mobility.”

The rollout of OnStar Connected Services in the Kingdom of Bahrain within enabled GM vehicles1 is a result of collaborative efforts between STC and various government entities in the Kingdom. This approach underscores the importance of a cohesive strategy when driving change in mobility.

Hesham Mustafa, Chief Business Officer, STC Bahrain, commented that, “As one of the leading digital enablers, STC Bahrain is at the forefront of driving the Kingdom’s digital transformation journey. Our cutting-edge technology innovations are not only customizable to meet specific business requirements but are also sustainable, aligning seamlessly with our commitment to environmental responsibility. Achieving a significant milestone in the mobility sector is a testament to our dedication to making digitalization more accessible, diverse, and integrated into our clients’ business operations.”

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