MERED unites with Hirsch Bedner Associates for ICONIC Tower

By Shilpa Annie Joseph, Official Reporter
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MERED partners with HBA
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MERED, a Dubai-headquartered international real estate developer, has partnered with the world-renowned hospitality design firm, Hirsch Bedner Associates (HBA), for the development of the ICONIC Tower, a symbol of ultra-luxury living in the heart of the city.

This partnership marks a milestone for the project in high-end residential design, promising to create an environment that’s not only visually stunning but also deeply resonant with the needs of its residents.

The ICONIC Tower set to redefine luxury with its stunning design and exclusive amenities, will incorporate HBA’s renowned expertise in creating luxurious, memorable spaces. The firm meticulously selects all materials to seamlessly bring the Italian design house Pininfarina’s vision for the tower to life.

The partnership is timely as the luxury home market is booming, with $1.7 billion worth of luxury homes sold in the first quarter of 2024 alone.

Diana Nilipovscaia, CEO at MERED, said that, “Partnering with HBA reflects our dedicated pursuit of quality for the ICONIC Tower. Their 58-year global expertise and unparalleled ability to blend narrative with design aligns with our vision for the tower as a residential space and landmark on the Dubai skyline, that embodies elegance, innovation, and technological integration. The sophistication of a five-star hotel will be infused into each residence within the tower. Together with our experience in shaping cities and enriching people’s lives, this partnership promises to bring high value to the project.”

Reaching a commanding height of 286.4 meters and offering 311 exclusive apartments, the tower is set to become the tallest structure in Dubai Internet City.

The residents will enjoy world-class facilities such as a private lounge and dining room, an equipped gym, a private cinema, an infinity pool, an ice spa, and much more, ensuring a lifestyle wrapped in luxury and innovation.

“At HBA, our design philosophy marries beauty with functionality. By being committed to carefully selecting and crafting each interior design element in the most exquisite manner possible, our collaboration with MERED on the ICONIC Tower has enabled us to bring to life their vision of tailored, luxurious living spaces to the heart of Dubai,” stated Andrew Moore, President of the Middle East and KSA regions for HBA Dubai.

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