Qatar Tourism unveils 1st national tourism training program ‘Qatar Host’

By Shilpa Annie Joseph, Official Reporter
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Qatar Tourism (QT) has launched its ‘Qatar Host’ tourism training program in order to train all frontline professionals who directly or indirectly interact with visitors.

As part of its Service Excellence Academy, Qatar Tourism has worked with a consortium of global industry experts to develop the ‘Qatar Host’ tourism training program for the country.

Furthermore, the first online tourism training program in Qatar will train frontline professionals, such as hotel concierge staff, mall security, and restaurant waiters, with the relevant skills and knowledge to deliver Service Excellence to international and domestic visitors.

According to the statement, “An engaging online learning platform, it offers users the possibility to learn at their own pace on any device. The platform demonstrates how such frontline staff – who engage with visitors – may enhance the visitor experience and exceed expectations in every encounter.”

The initiative is part of the Service Excellence program, which builds on Qatar Tourism’s strategy, to enhance the visitor experience at every touchpoint along their journey.

Akbar Al Baker
Mr. Akbar Al Baker
Chairman – Qatar Tourism
CEO – Qatar Airways

“We are pleased to announce the launch of the ‘Qatar Host’ training program. The improvement of the visitor experience is intrinsic to our tourism strategy, an important element of the country’s economic diversification plan. This program will help empower frontline professionals in Qatar with the tools and skills needed to deliver best-in-class service and visitor experiences that make Qatar a leading destination. The program aspires to introduce a new training concept and standardize knowledge. It is crucial for visitor-facing staff to understand how they contribute to the satisfaction of visitors. The purpose of the job is not only to perform their direct tasks but to provide pleasant experiences during each direct encounter whether it is verbal or non-verbal.”

Qatar’s Tourism Service Excellence Program involves a multi-pronged approach to ensure a seamless customer journey.

“In collaboration with stakeholders, Qatar Tourism evaluates frontline professionals across sectors and offers training and certifications to ensure the highest standard of professional service for the visitor,” as per the statement.

Qatar Tourism further added that the program will continue to expand, including more stakeholders to enhance service quality.

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