Saudi Airlines Catering Company, a leading Saudi Arabian conglomerate, has launched its new brand identity, CATRION, reflecting its renewed vision of purpose and growth in line with the forward-looking goals of Saudi Vision 2030.
The new brand identity marks a significant milestone in the company’s 40-year legacy as CATRION embarks on a new era of expansion on a global level and beyond its core competencies in aviation catering, which currently accounts for 76 percent of its revenues. The company will also embrace new opportunities in retail, healthcare, railways, and integrated facilities management.
CATRION’s new balanced business approach targets 50 percent revenue contribution from non-aviation activities. This strategic objective will be achieved by seizing growth prospects presented by Vision 2030’s Giga projects, as well as actively pursuing mergers and acquisitions.
As a key player in the Saudi hospitality and catering sector, Saudi Airlines Catering Company, now CATRION, has evolved over the past four decades to offer an integrated range of services that cater to the specific needs of each Giga project.
Mr. Mohammed Abdulaziz Al Sarhan, Chairman of CATRION, said that, “Our unwavering commitment to innovation has been the hallmark of the continued growth and success of CATRION. The new brand positioning signifies the bold direction we are taking and reflects the company’s energy and dynamism at this exciting point in our evolution. Looking ahead, we aspire to make significant inroads into new sectors to fulfill the mandate of Vision 2030 and contribute to the diversification of the Kingdom’s economy.”
Commenting on the new brand identity, Mr. Wajdy M. Al-Ghabban, Chief Executive Officer of CATRION, stated that, “For over 40 years, CATRION has been elevating customer experiences through its commitment to excellence, quality, and attention to detail while continuously diversifying its operations into the Kingdom’s new growth industries. The new identity will further expedite this growth trajectory and accelerate the company’s movement into the future as a proud Saudi brand for the world.”