Snapchat partners with OptimizeApp to empower SMEs in MENA

By Shilpa Annie Joseph, Official Reporter
  • Follow author on
OptimizeApp-Snapchat partnership
Rep. Image | Courtesy: Sanket Mishra @ Pexels

OptimizeApp has joined forces with Snapchat in a strategic partnership to better serve the evolving needs of SMEs in the MENA region.

Kuwait-based advertising technology startup, OptimizeApp enables SMEs to create, launch, and optimize campaigns on social media channels.

The partnership comes as a response to the success OptimizeApp continues to drive, positioning itself as the preferred platform for making advertising simpler and more effective for SMEs in the region.

Further, this strategic partnership underscores Snapchat and OptimizeApp’s shared vision of democratizing digital advertising and empowering SMEs with the tools and knowledge needed to thrive in today’s dynamic digital landscape.

Serving over 8,000 eCommerce stores, restaurants, and cafes alongside service providers in MENA, OptimizeApp will use its technology platform to help advertisers find success on Snapchat whether they are running their first campaign or as a returning advertiser.

Bader Alkazemi, Founder and CEO of OptimizeApp, said that, “We’re excited to partner with Snapchat in our mission to empower thousands of SMEs across the MENA region. OptimizeApp’s platform offers a comprehensive and fully localized solution from an interface, payment, and account management perspective – addressing the needs of SMEs looking to launch and manage effective digital ad campaigns. Through our partnership with Snapchat, we’re committed to providing tailored solutions and support for SMEs looking to take their businesses to the next stage.”

“It gives us great pleasure to join forces with our partners at OptimizeApp to support and empower SMEs across the region. Snapchatters in the GCC open the platform over 45 times a day making it the most frequently used app throughout the day, and through partnerships like these, we believe we will significantly help SMEs reach a wider audience on the platform as well as drive real results,” commented Hussein Freijeh, Vice President of Snap Inc. in the Middle East and North Africa.

OptimizeApp will empower SME advertisers by providing comprehensive education and guidance throughout their digital advertising journey. Through Snapchat’s suite of solutions, OptimizeApp will offer expertise in creative development, campaign management, and reporting, enabling SMEs to maximize the value of their digital media budgets.

Trending | Saudi Arabia launches new data platform at LEAP 2024