UAE’s Horizon Exchange unveils new brand identity; Relocates HQ

By Shilpa Annie Joseph, Official Reporter
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Horizon Exchange
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UAE-based long-standing exchange house Horizon Exchange has introduced its new headquarters and brand identity to demonstrate its commitment to digital solutions.

Horizon Exchange’s main branch, which was previously located in Deira, has been relocated to Karama, a neighborhood known for its rooted families, local businesses, and vibrant commerce. The business will operate out of the Karama Shopping Complex and continue to provide commercial and individual clients with the remittance, currency exchange, and instant money transfer services.

Mr. Hamid Ali, Senior Operations Manager at Horizon Exchange said, “Moving our headquarters to Karama is part of our long-term strategy to expand services and be accessible in neighborhoods among the most financially active districts in Dubai. Karama is a conduit for the past and present of this Emirate. It has withstood and thrived the transformations of Dubai, while at the same time has become a major connector to newer parts of Dubai owing to its proximity to throughways like the Sheikh Zayed Road.”

A brand-new look

According to the company statement, “The clients of Horizon Exchange will discover a renewed, fresher brand logo: a crisp, green hexagon that is accompanied by the tagline: ‘Instant. Anywhere. Anytime’. The new brand identity stands as a renewed promise to ride the wave of digital disruptions in the global remittance industry.”

The new brand identity is in line with the company’s goal of being a trusted touchpoint for digital payments and remittances. “This isn’t a superficial change to our identity. It’s a deliberate and strategic step taken to officially announce our foray into a new era of digital payments and friction-less remittances,” commented Mr. Ali.

New digital payment solutions

Horizon Exchange is simultaneously moving into the new digital era. According to a report by Research and Markets, the market size of global remittances is expected to hit $930.44 billion by 2026, expanding at a rate of 3.9 percent per year until then. Horizon Exchange has recognized that few things will influence the direction of this industry as much as digital innovations.

As part of its long-term strategy, the company is developing several new digital remittance and payment solutions aimed at providing customers with speed, reliability, clarity, and peace of mind.

“The leadership of UAE and Dubai has displayed a visionary thought process in how they see the future of the payments and remittances infrastructure. As a company that’s rooted in the Emirate and its people, it’s an honor for us to play a leading role in this national strategic way forward,” Mr. Ali added.

Related: Mashreq Bank offers ‘buy now pay later’ option to customers across the UAE