UAE’s Tradeling joins Chinese retailer to foster eCommerce in MENA

By Shilpa Annie Joseph, Official Reporter
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UAE’s largest eMarketplace Tradeling has entered into a partnership with Chinese eCommerce giant in order to enhance the eCommerce sector in the Middle East and North Africa (MENA) region.

The partnership will offer MENA business buyers access to China’s fast-growing eCommerce market, boosting the region’s Business to Business (B2B) ecosystem even further.

Through the partnership, Tradeling will list brands and products from on its wholesale platform,, offering MENA customers access to millions of high-quality Chinese brands.

According to the company statement, the new partners would also look for ways for Tradeling to incorporate and use the Chinese company’s logistic and warehouse capabilities for a quick distribution experience, leveraging’s unparalleled logistic capabilities and to help create a seamless B2B buying experience for MENA businesses.

Mohammed Al Zarooni
Dr. Mohammed Al Zarooni
Director General – DAFZA

“Tradeling is a Dubai-born company that is committed to driving significant value for MENA business buyers. It is the future of online B2B commerce, a borderless, contactless world of trade. China is an important global market that we have had long-standing business relationships. This partnership with will provide access to a key trade route to further enhance the buying power of regional buyers through highly competitive rates.”

Marco Mao, Vice President of and General Manager of Europe, Middle East and America Region Business at JD Worldwide said, “Leveraging’s global supply chain services, we will bring a wide range of quality products to customers in the Middle East and Africa through the partnership with Tradeling, catering to the procurement needs of MENA enterprises.”

“Our partnership with will give businesses in the MENA region the ability to access products from Chinese manufacturers at competitive prices while having the added benefit of’s logistic and warehousing services. Our ultimate aim is to provide seamless trade at the best prices. This partnership does just that and gives MENA business buyers a greater customer experience,” commented Marius Ciavola, CEO at Tradeling.

Tradeling will also provide free delivery of any goods purchased from via its platform for a limited period in order to support trade. Furthermore, the two organizations will look at ways to encourage and educate entrepreneurs interested in entering the eCommerce industry to help the small and medium-sized enterprises (SME) sector in the region.


Tradeling is the hyper-growing eMarketplace focused on B2B transactions in the MENA region. The company is on a mission to become the key search and sourcing platform for buyers across the country, led by a team of experienced technology startup builders with strong financial support from Dubai Airport Free Zone (DAFZA).

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