UAE’s unique therapeutic space, The Smash Room plans global expansion

By Arya M Nair, Official Reporter
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The Smash Room

The Smash Room, a one–of–a–kind concept that provides a therapeutic and safe space for customers to relieve tension in UAE, is setting its sights on international expansion, with ambitious plans to establish a robust presence in the profitable markets of India and Saudi Arabia to appeal to a wider customer base.

The Smash Room has recently attained new heights of success with the opening of its latest branch and franchise in Abu Dhabi and its first location in Al Quoz Dubai, the popular entertainment destination.

Founded five years ago and a unique addition to Dubai and Abu Dhabi’s entertainment scene, The Smash Room has established itself as a market leader, after developing a solid, successful and unique business model making them stand out in the industry.

Bringing a unique approach to leisure and entertainment, the idea behind the concept was inspired by difficult times in the co-founders Ms. Hiba and Mr. Ibrahim’s lives which eventually lead them to provide a therapeutic and safe space for customers to blow off some steam or relieve pent up energy by smashing things like washing machines, printers, guitars, TVs, glass items, DVDs or CPUs.

Ibrahim Abudyak_The Smash Room expansion plan
Ibrahim Abudyak
CEO – The Smash Room

“We are thrilled to give you an early peak into how we intend to grow The Smash Room by opening franchise locations in the booming markets of India and Saudi Arabia. We just opened a franchise location in Abu Dhabi, and this ignited our enthusiasm and passion in expanding our business internationally to reach a wider audience who are seeking to explore unique experiences like this.”

Franchise Expansion

According to the founders, expanding can be a game-changer for businesses. Tapping into new markets can significantly aid in increasing revenue, enhancing brand visibility and attracting new customers.

The newest franchise location in Abu Dhabi marks an exciting milestone in The Smash Room’s journey in bringing its innovative entertainment concept to diverse communities worldwide. As part of its expansion strategy, the venue aims to introduce and showcase its unparalleled offerings to a large audience in both India and Saudi Arabia.

Recognizing the immense potential in the Indian and Saudi Arabian markets, The Smash Room is actively seeking partnerships with franchisers who share the same vision as the founders. The brand aims to adapt to deliver a memorable experience while seamlessly blending in with local values.

Related: UAE-based Alma Health raises $10mn in Series A round for expansion