Wego extends new partnership with Thailand to revive its tourism

By Arya M Nair, Intern Reporter
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Thailand
Image Courtesy; Tirachard Kumtanom/ Pexels

Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), has tied up with the Tourism Authority of Thailand (TAT) to invite MENA travelers to enjoy the best of the country in the new norm.

To revive tourism in Thailand, the country launched the ‘Visit Thailand Year 2022’ campaign. The campaign under the theme “Amazing New Chapters” will highlight the abundance of tourism products and services in Thailand that will fulfill all travel desires.

The country ranks among the top 10 destinations for GCC travelers. It will be promoted across all Wego marketing channels to drive more visitors to the country and spread awareness of the new things to do and explore in the country post COVID-19.

Mamoun Hmedan
Mamoun Hmedan
CCO & MD
Wego MENA & India

“We recorded over 193 percent increase in the number of searches from MENA to Thailand in the last two months in comparison Feb and March 2022. Thailand ranks in the top 10 destinations for GCC travelers in 2022. We’re thrilled to partner with TAT once again to cater to the growing travel demand from the MENA region.”

Mr. Chaiwat Tamtai Director of the Tourism Authority of Thailand for Dubai and the Middle East commented that “One of the key travel trends for 2022 is workcation. As a result of this trend, Wego saw a spike in the number of searches on holiday homes 136 percent, hotel apartments 92 percent and apartments by 69 percent in Q1 2022 in comparison to the same period last year. And to make the country travel-friendly for workcations and remote jobs, Thailand is planning to launch a long-term resident visa for retirees, working professionals, specialists, and wealthy foreigners.”

The top destinations searching for Thailand from Jan to June 2022, are Saudi which saw 56 percent compared to the same period in 2021, followed by Kuwait with a 15 percent increase, UAE with 12 percent, and Bahrain with 7 percent. 48 percent of people searching for holidays in Thailand are solos, followed by 27 percent couples, and 24 percent families.

Related: Wego to push post-COVID tourism in Bali with Indonesian Ministry


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