Worldwide smartphone shipments increased by 13.2 percent in the second quarter of this year. According to a new survey, demand was boosted by a recovery in global expenditure in the post-pandemic era, exceeding analysts’ predictions of 12.5 percent.
Mr. Ryan Reith, International Data Corporation (IDC) Vice President stated that “The smartphone market has been fortunate enough to not experience the severe supply constraints as the automotive, PC (personal computer) and display industries.”
As per the latest study from Massachusetts-based researcher International Data Corporation (IDC), vendors sold more than 313.2 million cellphones in the three months ending June 30, up 36.6 million from the same period last year.
Mr. Reith further remarked, “The pandemic is far from over, yet consumers around the world continue to show the need for mobile devices and a willingness to spend in these categories.”
South Korea’s Samsung maintained its first position with an 18.8 percent market share in the second quarter, selling 59 million smartphones in three months, despite a 9.3 percent year-on-year increase in smartphone shipments.
Chinese brand Xiaomi moved Cupertino-based iPhone maker Apple to third place for the first time, taking over the second spot for the first time. Xiaomi sold 53.1 million devices, accounting for 16.9 percent of the global smartphone market.
Apple sold 44.2 million smartphones in the third quarter, accounting for 14.1 percent of the global market.
Every area contributed to overall growth, except for China, where a shortage of flagship product launches, weaker-than-expected demand, and the continued loss of the Huawei brand drove the market down 10 percent annually, IDC noted.
“Globally, all Chinese brands are growing rapidly, with Xiaomi hitting record volume this quarter another rising star is Realme, which saw the fastest year-over-year growth among the top 10 at 149 percent, and more than three-quarters of its volume coming from outside China.”
In the US, Motorola, TCL, and OnePlus experienced year-on-year gains “beyond what they have seen in recent years due to LG’s departure” said IDC, while “in China Xiaomi, Oppo, Vivo, and Apple continue to gain from Huawei’s rapid decline”.
Furthermore Mr. Reith added that “But we continue to believe that consumers are not yet buying specifically for 5G. They are buying because they need a replacement device and in some cases the first-time smartphone.”