YallaHub, a leading marketplace aggregator and digital distributor, has entered into a partnership with Lapochka to use artificial intelligence (AI) in product development.
The partnership leverages YallaHub’s expertise in streamlining brand market entry. YallaHub’s comprehensive QAAS platform offers Lapochka a full suite of services to support its potential expansion into the UAE market.
According to the statement, these services include import management, warehousing, fulfillment, logistics solutions, payment gateway integration, customer service support, access to major marketplaces, marketing tools, and even last-mile delivery.
Recently, Lapochka launched a unique AI-generated lemonade, marking a groundbreaking achievement. It represents the first time a neural network has been used to develop a beverage flavor in the country.
Leo Dovbenko, CEO of YallaHub, said that, “The UAE has a thriving beverage market, with consumers increasingly turning to online platforms for their purchases. This partnership with Lapochka highlights our commitment to transforming the MENA F&B industry by providing brands with the tools and resources they need to succeed.”
This partnership between YallaHub and Lapochka signifies a mutual commitment to pushing the boundaries within the beverage industry. With its focus on natural ingredients and refreshing taste, this AI-designed beverage perfectly fits the booming UAE beverage market, projected to reach $23.2 billion by 2025.
This partnership is well-positioned to capitalize on the market’s continued growth, with per capita spending on food and beverages in the UAE projected to reach over $17,000 by 2025.
“We are constantly seeking methods to surprise and delight our customers with unique and innovative products. This AI-created beverage allows us to introduce consumers of all ages to the latest technologies in a fun and delicious way. Partnering with YallaHub empowers us to potentially expand our reach and share this exciting innovation with a wider audience in the MENA region,” commented Anton Balyklov, CEO of Lapochka.
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