India-based The Taste Company forays into UAE market

By Shilpa Annie Joseph, Official Reporter
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The Taste Company enters into UAE
Rep. Image | Courtesy: The Taste Company

The Taste Company, a Hyderabad-based firm in the ready-to-eat food segment, has entered overseas markets by launching its products in the United Arab Emirates (UAE).

The company, which was the first one to introduce ready-to-eat non-vegetarian food products in India, is now gearing up to expand its operations to the UK, the USA, and Singapore.

The company made its successful debut in India in 2021 with a unique concept of ready-to-eat products that taste like home-cooked food with ample nutrients.

Currently, The Taste Company makes 18 products that comprise five breakfast varieties, seven types of vegetarian meals, and six non-vegetarian meal varieties. At present, the company has 120 employees.

The company stated that it has developed products that suit the tastes of the UAE people. The company has set up a plant near Hyderabad with an investment of $4 million (Rs. 34 crore). Equipped with advanced dehydration and freeze-drying technology, the plant has a capacity to manufacture 35,980 (30 lakh) boxes per month.

Anil Kumar, Co-Founder and CEO of The Taste Company, said that, “We are selling only online through Amazon, Flipkart, and other eCommerce platforms besides our own portal. We did more than $ 119,934 (Rs. 1 crore) business on Amazon without any advertisements during the test marketing between 2021-22. We make products in demand based on suggestions and feedback from customers.”

Kumar further noted that, “We make products without using any preservatives. People who are going abroad for tours and other purposes are taking our products with them without fail.”

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