Bahrain-based CoinMENA unites with MoEngage to drive personalization

By Shilpa Annie Joseph, Official Reporter
  • Follow author on
CoinMENA partners with MoEngage
Rep. Image

CoinMENA, a Sharia-compliant crypto-assets service provider that is licensed and regulated by the Central Bank of Bahrain (CBB), has partnered with MoEngage, a marketing automation and retention platform, in order to drive personalization.

The collaboration will allow CoinMENA to leverage MoEngage as a single platform to gather customer data points and engage with them with relevant personalized messages.

According to the statement, “The brand also plans to utilize MoEngage’s marketing automation capabilities across various use-cases such as KYC, messages after a transaction is completed, sending informational stuff over email and other channels, creating user journeys to automate end-to-end flow and so on.”

Through CoinMENA, customers can buy, sell, store, and receive digital assets safely and securely, as well as deposit and withdraw in their local currency.

CoinMENA joins the growing list of over 1200 global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints.

Further, MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels.

“In today’s day and age, customer engagement and personalization has become a must-have attribute and we are glad to partner with CoinMENA, a brand that has been focusing on customer experience from day zero,” said Ms. Sweta Duseja, Director of Customer Success at MoEngage.

Related: ADGM’s FSRA grants financial services permission to crypto exchange Rain