Dubai Economy, Amazon join to support SMEs to flourish in the digital space

By Amirtha P S, Trainee Reporter
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The Dubai Economy’s Business Registration and Licensing (BRL) sector has partnered with the American eCommerce giant Amazon to support DED Trader license holders by providing interactive e-Learning content and thus helping them to flourish in the digital economy.

The launch of the new program is in line with collaboration between Dubai Economy and Amazon, to help DED Trader license holders who are keen to expand their business in the digital space by making their products available to more customers.

Under the program, the license holders will be enabled to access the Amazon Seller University, which offers a series of training videos and resources to support the participants to learn key tools and applications to build their brand identity and expand the reach of their businesses to millions through Amazon.

Ronaldo Mouchawar
Ronaldo Mouchawar
VP – Amazon
MENA

“At Amazon, supporting SMEs is a fundamental part of our work and an extension of our customer-centric culture. Third-party sellers, most of which are SMEs, account for more than half of everything sold across Amazon stores globally. We have faith in the potential and capabilities of startups in Dubai, and through such collaborations, we aspire to accelerate their entrepreneurial journey with all the tools and retail expertise we have to offer.”

As part of the new program, Amazon will create a dedicated storefront on its eCommerce platform to showcase products available from DED Trader license holders. Once the businesses are registered in it, they will have the opportunity to access Amazon Account Managers who will work with them to give strategic advice and insights to sustain and expand their business.

The Account Managers will further give guidance to startups on operational aspects like listing creations and how to gain visibility on their products as well as in areas like fulfillment and inventory, merchandising and advertising, and ensure startups are up to date on the latest programs that will help fast-track their growth on Amazon.

“Dubai Economy strives to deliver solutions that contribute to enhance the ease of doing business in Dubai and expanding growth, in addition to maintaining a sustainable economy that reflects the emirate’s position as a global economic destination,” said Omar Al Mehairi, Director of Development and Follow-up Division in BRL sector.

DED Trader is issued by Dubai Economy to license freelancers in their place of residence in Dubai as well as business activities that operate online or on social networking sites.

Related: Dubai SME unveils new facility for young citizens and creative entrepreneurs

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