Emirates Skywards, the award-winning loyalty program of Emirates and flydubai, has entered into an exclusive, multi-year strategic partnership with Visa, a world leader in digital payments.
The new partnership with Visa will strengthen collaboration between Emirates Skywards and co-brand issuer partners across the GCC, enable the loyalty program to work more closely with its partners on personalization and data-driven decision-making, improve digitization and innovation, and increase opportunities for more personalized rewards and products on co-brand card propositions.
The agreement was signed in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline and Group, and senior executives from both Emirates and Visa.
Dr. Nejib Ben Khedher Divisional Senior VP Emirates Skywards
“We’re excited to announce this landmark partnership with Visa, a strategic agreement which will unlock incremental value for our loyal members across the GCC and will tighten our collaboration with our banking partners in the region. This agreement is a major milestone for Emirates Skywards as it continues to lead the industry with innovative digital-first products and experiences.”
Dr. Saeeda Jaffar, Senior Vice President and Group Country Manager for GCC at Visa, said that, “This multi-year exclusive deal with Emirates Skywards, one of the largest of its kind worldwide and the largest in scale in the region, is a testament to Visa’s global leadership in travel co-brands and a significant milestone in our journey to enhance the payment experience for travelers worldwide. Here in the UAE, our Global Travel Intentions study revealed that 70 percent of outbound travelers consider digital payments integral to a secure and rewarding travel experience. This large-scale partnership is a step towards fulfilling that need and we are thrilled with this opportunity to work with Emirates in bringing new experiences to Visa cardholders in the UAE and GCC.’’
This strategic partnership between two global brands will drive growth for both organizations, increase investments into the co-brand program, and open new opportunities for Emirates Skywards to work closely with financial partners across the region. Members will benefit from personalized rewards and enhanced travel opportunities through the optimized use of data, technology, and resources.
Emirates Skywards and Visa co-branded cardholders can look forward to an improved customer journey and exclusive offers including accelerating miles-earning opportunities, customized promotions, and other experiences tailored to member preferences.
With more than 30 million members worldwide, Emirates Skywards is one of the most valued and recognized loyalty programs in the world. The loyalty program offers four tiers of membership, Blue, Silver, Gold and Platinum, with each tier earning exclusive privileges, including, instant flight upgrades, priority check-in and boarding, complimentary seat selection, excess baggage allowance, Cash+Miles options for ancillary products, and complimentary Wi-Fi internet on-board.
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