Facebook Pay is moving to other online purchasing platforms, starting with the eCommerce platform Shopify, to allow businesses to offer their customers a seamless checkout experience on their own websites.
“Starting this August, businesses in the US who use participating platforms will have the ability to enable Facebook Pay as a payment option directly on their websites, giving their customers the ability to speed through checkout without having to re-enter their payment information,” Facebook said in a statement.
“We’re starting the rollout with Shopify merchants and expect to expand availability with more platforms and payment service providers over time,” the company added.
Facebook Pay is a low-friction, mobile-friendly solution for customers to pay online that is aimed to help businesses increase conversion. Launched in November 2019, the solution has been making it possible to process transactions across Facebook’s various platforms, including Instagram and WhatsApp.
The Payment details are encrypted and securely stored, eliminating the need for businesses to manage customers’ card or bank account numbers. The company has made sure that credit card and bank account data used will not be utilized to personalize their experience or inform the advertisements they view.
Last month, the e-commerce platform Shopify announced that its one-click checkout service, Shop Pay, will be available on Facebook or Google, regardless of whether or not the merchants use Shopify’s software to operate their online businesses.
Facebook also announced last month that its Messenger users in the United States can use QR codes and payment links to transfer or request money with Facebook Pay, even if they aren’t connected on Facebook.
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