WhatsApp, the Meta-owned instant messaging app, is reportedly working on allowing businesses to display a verification badge on their channels.
The company is changing the way verification marks are displayed on the messaging platform. It is eventually expected to switch over to blue verified check marks, currently used on Instagram and Facebook, from the existing green badges on WhatsApp.
According to the various reports, a new ‘verified channel’ feature has been spotted on the WhatsApp beta for Android 2.24.1.18 update that is rolling out to testers who have signed up to receive beta versions of the app on Android.
“This particular feature is still in development, unlike other features that are currently being tested on the platform. It is expected to roll out to beta testers in the future, before it is rolled out to all users on the stable channel,” as per the statement.
The feature appears to be aimed at WhatsApp Business users and will allow users to show their verified badge on a new channel created for their business.
According to the reports, “In order to display a verified check mark, the businesses will need to have a Meta Verified subscription. Individual users and non-business accounts will not be able to add a verified tick mark to channels.”
Last year, the company announced that businesses would be able to able to subscribe to the parent firm’s Meta Verified feature and get a verified tick mark on their profile.
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