The Saudi Fashion Commission has announced the launch of ‘The Lab’, a state-of-the-art product development studio that is poised to revolutionize the fashion manufacturing landscape in Saudi Arabia.
The Lab, the first of its kind in the Kingdom, is located at The City Hub in Mohammed bin Salman Nonprofit City (Misk City) and it is a flagship initiative demonstrating a monumental shift in the local fashion industry.
Further, it reflects the commission’s commitment to elevating manufacturing capabilities and fostering innovation within the Kingdom. The grand opening of The Lab represents a pivotal moment for the Saudi fashion sector, signaling new opportunities for growth, collaboration, and global competitiveness.
By providing cutting-edge manufacturing facilities, The Lab enables local designers, brands, and fashion entrepreneurs to actualize their creative visions, proudly under the ‘Made in Riyadh’ label.
Burak Cakmak CEO Saudi Fashion Commission
“The Lab showcases the groundbreaking advancement in Saudi Arabia’s fashion industry. As the premier facility of its kind in the region, located in the heart of Riyadh, it streamlines the manufacturing process, empowering our local designers and brands to effortlessly realize their creative visions. By nurturing innovation and providing essential support throughout the fashion cycle, we not only foster creativity but also champion sustainable practices within the industry. The establishment of The Lab, a local product development studio, exemplifies our profound commitment to cultivating a thriving fashion ecosystem right here in Saudi Arabia.”
The partnership will enable enhanced cooperation between both entities to develop education and training programs for young Saudi designers, explore opportunities for the incubation of entrepreneurs, and attract talent and investors to the Kingdom’s fashion sector. The partnership also lays the foundation for cooperation in hosting various fashion-related events and festivals at Misk City.
Misk City CEO David Henry said that, “The opening of The Lab at Misk City marks a significant milestone for the fashion industry in Saudi Arabia. This state-of-the-art product development studio will not only revolutionize fashion in the Kingdom but also empower local designers and entrepreneurs to showcase their creativity on a global stage, especially since Misk City will contribute significantly to promoting distinguished national brands in the field of fashion in addition to supporting local companies. We are proud to be part of this transformative project and look forward to seeing the positive impact it will have on the industry.”
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