FOODICS & SEA Ventures tie up to digitally support Saudi F&B sector

By Arya M Nair, Official Reporter
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FOODICS_SEA Ventures partnership
Image Courtesy; FOODICS

FOODICS, the leading cloud-based restaurant technology and payments platform in the MENA region, has partnered with SEA Ventures to digitally empower entrepreneurs in the F&B sector by providing technical solutions for startup projects.

The signing took place in the presence of the founder and CEO of Sea Ventures, Mr. Abdul Salam Al Kuwaiti, and the General Manager of Foodics Saudi Arabia, Mr. Suhail Jaber, at the SEA Ventures headquarters in the CITY Hub co-working space in Riyadh.

This agreement aims to achieve digital empowerment and operations management automation to enhance the quality of emerging projects and provide numerous support services to upgrade the entrepreneurship landscape around the Kingdom. This will help increase the percentage of small and medium enterprises’ contribution to supporting local content following the objectives of the Kingdom’s Vision 2030.

Mr. Suhail Jaber_FOODICS_SEA Ventures partnership
Mr. Suhail Jaber

“The F&B sector is one of the most dynamic sectors, requiring the continuous introduction of innovative concepts, which can be complex to embrace at a restaurant and café level. Thanks to our cooperation with SEA Ventures, we will be able to support Saudi chefs, entrepreneurs and emerging brands in the sector, by providing them with innovative digital and tech solutions.  We will empower and enable them to focus on developing their projects in order to create new experiences for their customers. This strategic alliance will contribute to strengthening the Kingdom’s ambition of being the first destination for unique and rich tastes in the Middle East and the Arab world.”

Mr. Abdulsalam Al-Kuwaiti, CEO of SEA Ventures, said that “At SEA Ventures, we seek to achieve a sustainable impact on the entrepreneurial landscape in various sectors, especially restaurants and F&B. We launched several programs and initiatives, the most recent of which is ‘Takween Culinary Arts Studio,’ which is concerned with empowering chefs who are innovative entrepreneurs and passionate about creating different experiences and innovation in the Saudi and international culinary arts.

“We also seek to support them in identifying the needs in the sector and seizing potential opportunities, by developing their capabilities and leadership skills, and providing all solutions that help them manage their projects and unleash their talents. This will contribute to raising standards in the culinary arts sector in the Kingdom, and launching promising start-ups that contribute to attracting investments,” added Mr. Al Kuwaiti.

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