World’s largest food and beverage company, Nestle has launched the “Nestle Pure Life Eco Mission” initiative in partnership with the Dubai-based innovative eco-friendly mobile app, ZeLoop, in order to encourage plastic recycling in the UAE.
The Eco Mission’s first step will last seven weeks, with the aim of collecting more than 40,000 recyclable plastic bottles of any brand and raising recycling awareness by rewarding those who deposit plastic bottles at any of 1,200 mapped deposit spots in the UAE.
Users can also use the ZeLoop app, which is available on the App Store and Google Play, to report new deposit spots and gain eco-points for doing so.
Matthias Riehle, Business Executive Officer, Nestle Waters, Middle East, and North Africa said, “We are working with stakeholders and industry peers to implement efficient recycling systems that will allow us to meet our commitment to collect as many bottles as we produce by 2030, and to increase the use of recycled content in our bottles.”
“We are working with stakeholders and industry peers to implement efficient recycling systems that will allow us to meet our commitment to collect as many bottles as we produce by 2030 and to increase the use of recycled content in our bottles. This is only possible with a new mindset and improved behavior, and we believe that everyone can contribute to this change.”
This new initiative follows a series of specific measures and actions to curb plastic waste tackling, in line with Nestle’s commitment to make 100 percent of its packaging recyclable or reusable by 2025.
Furthermore, Nestle aims to increase similar efforts in the Middle East and North Africa, as it strives to be a leader in developing plastics collection, sorting, and recycling programs across the world.
Founded in 2019, ZeLoop is a mobile application that will motivate and guide consumers on waste collection, reward them using a crypto currency and prizes, building a community of everyday heroes sharing tips, achievement and experience.