UAE’s NOW Money partners with Mastercard to support digital economy

By Arya M Nair, Official Reporter
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NOW Money-Mastercard partnership
Rep.Image | Cropped by GBN

NOW Money, the UAE’s 1st digital payroll and mobile banking platform for migrant workers, has formed a new strategic partnership with Mastercard, a global technology company in the payments industry.

As part of this collaboration, NOW Money customers will be issued a Mastercard payment card, providing them with secure, seamless, and convenient access to their finances and enabling them to reap the benefits of the digital economy.

This move aligns with NOW Money’s mission to offer inclusive financial solutions to underserved communities and improve the financial well-being of its users across the GCC.

Nicolas Andine, CEO of NOW Money, stated that, “We are thrilled to partner with Mastercard, a global pioneer in payments innovation. This collaboration is a significant step towards our vision of total financial inclusion, ensuring our customers have the tools they need to participate fully in the digital economy, with a financially connected world supporting and empowering everyone.”

Gina Petersen-Skyrme, Vice President, Country Manager, UAE and Oman at Mastercard, said that, “At Mastercard, we are committed to fostering an inclusive, sustainable, and prosperous future for all. Our collaboration with NOW Money is set to integrate thousands of unbanked individuals into the digital economy, providing them with secure, convenient payment solutions and access to our extensive network of global merchants.”

Benefits of NOW Money-Mastercard Partnership:

Global Acceptance: The NOW Money Mastercard payment card can be used worldwide, including online, in store, and at ATMs, providing customers with unprecedented access to their funds wherever they go.

Enhanced Security: Leveraging Mastercard’s advanced security features, such as EMV chip technology and sophisticated fraud detection systems, NOW Money customers can conduct transactions with confidence and security.

Convenient Digital Payments: Integration of the Mastercard with the NOW Money app allows for seamless financial management. Customers can handle payments, transfers, and other financial operations directly from their mobile phones.

Financial Inclusion and Literacy: This partnership underscores NOW Money’s commitment to financial inclusion by providing easy access to banking services. Additionally, Mastercard’s educational resources will be leveraged to improve financial literacy among NOW Money users.

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