Food Tech Valley, which is being developed by Dubai-based wasl Asset Management Group, and Tradeling, the MENA’s e-marketplace focusing on B2B transactions, have entered into a strategic partnership.
The aim is to ensure a number of benefits for both parties and B2B buyers and sellers, as well as to bolster the primary goal of growing the UAE’s self-sufficiency in food imports.
The agreement was signed at wasl Experience Center by Mr. Ahmed AlShaibani, Project Lead at Food Tech Valley, and Mr. Marius Ciavola, Chief Executive Officer at Tradeling, in the presence of senior officials from both entities.
Tradeling’s platform will grant business users access to food and agricultural technology products via easy payment solutions, logistics, warehousing solutions, and marketing and customer acquisition benefits. Food Tech Valley will establish a B2B marketplace powered by Tradeling to help support, connect and match buyers from across industries, including hospitality, which is host to F&B sellers who source local and international quality products and raw ingredients.
This collaboration will enable a digitalized trade experience that will support food producers by helping expand their businesses in the UAE. Tradeling will support local producers by accelerating their growth through the platform. Credit finance solutions will also be offered to select eligible companies, comprising flexible payment options for SMEs and start-ups.
“The UAE has been successfully diversifying away from its economy, and Food Tech Valley is yet another initiative that fits into the country’s plan of fostering a more sustainable future. Tradeling is thrilled to be a part of this journey, and we look forward to facilitating business opportunities for B2B buyers and sellers that contribute to the betterment of the country. More than 200 million consumers have shifted to online shopping since 2020, and through this partnership, we believe that we can collectively revolutionize the ecosystems of both eCommerce and AgriTech.”
Food Tech Valley spokesperson stressed that “It gives us immense pleasure to enter into this strategic partnership with Tradeling, the leading e-marketplace for MENA business buyers, to augment our proposition and consolidate our commitment to help develop and transform the UAE into a global hub for clean, tech-based food and agricultural solutions.”
As this strategic partnership progresses, Tradeling will contribute to strengthening Food Tech Valley’s market position while simultaneously becoming the preferred online channel for its technology providers.