Riyadh Air and Adobe have entered into a strategic technology partnership in order to deliver personalized global travel experiences, powered by generative AI.
As Saudi Arabia’s new world-class airline, Riyadh Air will integrate with a broad range of travel partners, both in the Kingdom and globally, allowing guests to manage their entire travel experience through its digital properties.
As the lead systems integrator, IBM Consulting will employ Adobe’s Experience Cloud technologies to create a cohesive and tailored travel journey for Riyadh Air guests.
Adam Boukadida CFO – Riyadh Air
“We’re on a mission to shape the future of travel and meet guest’s expectations of their travel experience. Through our strategic partnership with Adobe, we will be able to create incredible, personalized experiences for our guests at every stage and every moment of their journey, from planning their trips towards booking and boarding their flights and towards the arrival destination across the world.”
Adobe technology will be used by Riyadh Air to offer a seamless, end-to-end travel experience to the guests traveling globally to and from Saudi Arabia, as well as those traveling domestically within the Kingdom.
Anil Chakravarthy, President of Digital Experience Business at Adobe, said that, “As a new digitally native airline, Riyadh Air has an opportunity to push the boundaries of what’s possible when it comes to delivering personalized, real-time digital experiences for air travelers. The airline’s vision, combined with the power of Experience Cloud and generative AI, holds the promise of setting entirely new standards for digital experiences in the travel industry and beyond.”
According to the statement, Riyadh Air will use Adobe Sensei GenAI capabilities within Adobe Experience Cloud to create the vast variations of on-brand copy required to deliver personalized campaigns at scale.
Real-time insights and interactions, powered by Adobe Experience Platform, will ensure Riyadh Air will be able to offer travelers in the moment communications on their preferred channel. These insights will also be used to empower teams to understand the type of experiences and content that resonate with its culturally diverse and global guests, ensuring Riyadh Air delivers exceptional guest experiences every time.
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