Adobe announces general availability of AEP AI assistant

By Shilpa Annie Joseph, Official Reporter
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Adobe Experience Platform AI Assistant
Adobe Logo | Courtesy: Adobe

American multinational computer software company, Adobe has announced the general availability of the Adobe Experience Platform (AEP) AI assistant.

The AEP is a customer experience management platform using which businesses can monitor and analyze customer data and execute marketing campaigns for their products and services.

The platform’s AI assistant was first previewed at the Adobe Summit in March 2024 and now it is available to businesses globally. The AI chatbot comes with analytical and content-generation capabilities to help automate certain operation workflows for businesses.

Adobe highlighted that the tool is a conversational interface that will provide businesses with a deeper understanding of their customer data and offer ways to make their workflows more efficient. The AI assistant will have access to various Adobe Experience Cloud applications such as Real-Time Customer Data Platform, Adobe Journey Optimizer, and Customer Journey Analytics.

By drawing data from these apps, the AI assistant will be able to answer various technical questions about the company’s products and services. It will also be able to automate certain tasks, simulate marketing outcomes, and generate new audiences and journeys. Adobe said that it has developed generative experience models that power the chatbot.

The capabilities of the AEP AI assistant can be divided into three categories. Adobe calls the first Product Expertise. The chatbot can generate insights from customer data in natural language for easier understanding, according to the statement

Adobe did not disclose the large language model used for the AI assistant. It also did not mention any rate of error in the responses of the AI. Businesses can visit the AEP website to find out the custom pricing details based on their requirements, as per the reports.

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