Seef Properties has signed a lease agreement with Turkish global fashion brand, DeFacto, which will open its first Bahrain branch at Seef Mall – Seef District.
The 1500 sqm store will offer a wide selection of products for men, women, and children, catering to its diverse target audience through sub-brands such as DeFacto Baby, DeFacto COOOL, DeFacto Fit, DeFacto STUDIO, and others.
It is the latest fashion retail outlet in NAD Group’s portfolio, which includes numerous restaurants and retail brands.
NAD Group Founder and CEO, Nabeel Abdulrahman Dabwan said that, “DeFacto is a one-stop-shop for customers looking for energetic, comfortable, and fun fashion products. Our physical and online stores offer an array of clothing, accessories, footwear, and home wear tailored to the tastes of our target demographics.”
“Seef Mall’s reputation as the pioneer of the modern shopping mall experience in Bahrain complements DeFacto’s positioning as an innovator in the fashion world, making it the ideal choice for its first branch in the Kingdom,” Dabwan further added.
Seef Properties Acting Commercial Officer, Mohamed Al Qaed noted that, “With its ideal location, diverse stores, and excellent services, Seef Mall – Seef District is a prime location for DeFacto’s offerings. There is something for everyone among its diverse range, thanks to their aesthetic design and ideal pricing. We look forward to this exciting Bahrain debut and remain committed to attracting the best brands from around the world.”
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