The Saudi Tourism Authority (STA) has expanded its strategic collaboration with Huawei Mobile Services (HMS) and Petal Ads, the advertising arm of HMS, in order to boost Chinese tourism to Saudi by creating a smarter and more immersive travel experience for tourists.
The partnership aims to revolutionize the way tourists explore the country through increased digitization of travel services, with a special focus on attracting Chinese tourists to the Kingdom. The signing reflects both parties’ ongoing collaboration and continued shared commitment to promote Saudi as a unique and dynamic destination to Chinese audiences.
By integrating Huawei Mobile Services’ advanced technology solutions, tourists visiting Saudi Arabia will enjoy a smarter travel experience and will have access to a range of innovative tools and applications that simplify their travel journey.
From seamless navigation and language translation services to augmented reality-guided tours, this collaboration aims to ensure that tourists can make the most of their time while traveling.
Mr. Choon Yang Quek, Chief Technology Officer of the Saudi Tourism Authority, said that, “The partnership with Huawei Mobile Services (HMS) and Petal Ads is part of Saudi’s wider novel approach to marketing tourism and travel experiences that transform the visitor experience.”
“Huawei has a deep connection with its consumers, which combined with Saudi’s dedication to visitor experiences, we are now able to reach new audiences more effectively via established Huawei channels and tap into new insights on Chinese travelers to better tailor their journey in Saudi,” Mr. Yang Quek added.
Through this groundbreaking collaboration, the Saudi Tourism Authority seeks to leverage cutting-edge technology to offer tourists an unparalleled experience while showcasing the rich cultural heritage, breathtaking landscapes, and warm hospitality that Saudi has to offer. It further represents Saudi’s commitment to deliver tailored and seamless experiences for Chinese visitors with accessible support available throughout the visitor journey.
Mr. Alhasan Aldabbagh, President of APAC Markets at Saudi Tourism Authority, noted that, “By making Huawei’s cutting-edge technology an integral part of the travel experience, we can tap into established channels to reach a much wider audience and develop a deeper understanding of potential visitors. Through this partnership, we are reaffirming our commitments set out under Vision 2030 and are delivering tailored and custom experiences for Chinese travelers.”
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