UAE-based BNPL provider Tabby expands its operations into Egypt

By Shilpa Annie Joseph, Official Reporter
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Tabby, MENA’s leading Buy Now Pay Later (BNPL) provider, has launched its operations in Egypt, enabling shoppers to pay over time without any interest or fees.

UAE-based Tabby offers flexible payments at checkout, creating an opportunity for Egyptians to stay in control of their spending and make the most out of their money.

Tabby said that “the tabby apps launch in Egypt is an expansion of the growing maturity of the fintech landscape in the region and the rise of e-commerce in Egypt.”

The app is building financial products designed to create financial freedom in the way people shop, earn, and save by reshaping their relationship with money.

According to the statement, Tabby works with multiple brands including Lacoste, L’azurde, Faces, In Your Shoe, KAI Collections, Ariika, Marcqa, Dresscode, Floward, and so on.

Mr. Ahmed Khalil, General Manager of Tabby Egypt said that, “Expanding in Egypt is a proud moment for us at Tabby. We’re excited to provide Egyptians with flexible and honest payment experiences with no interest and no fees. We’re also delighted to be a growth partner for our retail partners by helping them tap into millions of active shoppers.”

“After securing $275 million in funding from leading global and regional investors, we’re looking forward to becoming Egypt’s preferred BNPL services provider,” Mr. Khalil further added.

Tabby currently ranks among the top 10 shopping apps in the Middle East with more than two million active shoppers. With Tabby’s “Split in 4” product, shoppers will be able to split their purchases into four interest-free payments at store checkouts, both online and offline.

The Tabby app lets customers discover where they can split their payments and track their spending. Tabby also helps drive high-intent traffic to thousands of its retail partners, as per the statement.

Related: UAE’s Al Maryah Community Bank unveils new financial solutions ‘Raha’