The Dubai-based digital startup, Selfologi has launched a first-of-its-kind healthtech website, that allows users to learn about cosmetic treatments in the UAE and Saudi Arabia.
The new platform of Selfologi offers original content on cosmetic treatments enabling users to compare cosmetic treatments and clinics. The website will give the consumers access to articles and editorial features developed by industry experts in both Arabic and English languages, detailing everything they need to know to make informed decisions.
Starting early 2022, users will be able to book cosmetic treatments directly through the website in the UAE and Saudi Arabia. With the vision to become the ultimate destination for cosmetics-related information across the region, the website will act as the go-to place for trusted information related to cosmetic treatments from fillers to skin rejuvenation, liposuction to laser hair removal. Cosmetic clinics and practitioners can join the platform to enhance their visibility and allow clients to book appointments directly online.
In the Middle East more than a million searches are conducted each month on cosmetic treatments, google search data shows. Based on proprietary data, selfologi estimates that more than $2.2 billion worth of cosmetic treatments is taking place across the region annually. However, a huge proportion of the consumers surveyed said that they cannot find the right information to book a treatment online.
“Currently, almost all cosmetic treatments are booked offline, with consumers not having access to updated, regionally relevant information that can aid their decision-making when it comes to something as personal as cosmetic treatments and procedures. selfologi was born with the vision of offering consumers an unparalleled platform that informs, educates, and helps consumers make the right choice for themselves, and realize their full potential.”
Mr. Rob Pye, CEO of selfologi added, “At selfologi, we aim to revolutionize the cosmetic and healthtech industry by providing a consumer-centric destination for cosmetic treatments and procedures. With support from the region’s leading experts in aesthetic technologies, alongside some of the best digital brains in the business, selfologi is set to be a game-changer and a pioneer in the multi-billion-dollar cosmetic treatments industry.”
Cosmetic treatment professionals can learn more about the new platform at the Middle East International Dermatology Aesthetic Medicine Conference and Exhibition 2021 (MEIDAM) taking place September 23-25 at Intercontinental Dubai Festival City.