Albal Design, a contemporary design firm, has launched UAE’s first science-based concept called ‘Tafaseel’, which transforms any home or commercial space to reflect an individual’s personality, style or mood, or brand identity.
Putting years into the research, Emirati interior designer and Founder of Albal, Ms. Noura Alghandi has developed the concept ‘Tafaseel’, integrating psychology, music and art to provide design cues to showcase a brand’s identity or individual style. Customized for each client and project, it empowers creative storytelling and the ability to transform it into a tangible design.
Ms. Alghandi, said that “We spend so much time indoors, like in home, office or even a retail outlet should be able to reflect your personality, company culture and identity or be able to connect with a customer. Psychology and design go hand in hand, and this collaborative process just helps articulate a customer’s story to bring a fresh perspective, and a fantastic and unique design.”
Clients are given the freedom to express themselves by scribbling on a piece of paper over any music and blindfolded. Applying cognitive psychology to indicate a connection between shapes, feelings and memory, Albal’s team analyzes the scribbles to extract details such as shapes, texture, colors and patterns. This process helps stir memories or emotions that they are most comfortable with, which is then translated to create unique designs that can be applied to interiors, branding, furniture and even couture.
According to Albal, this design process can be incorporated into any space, leading to better productivity, sales in commercial projects, staff well-being, or a sanctuary for homeowners.