UAE’s Cashew & du unite to provide BNPL solutions for customers

By Shilpa Annie Joseph, Official Reporter
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Cashew_du Partnership
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UAE-based leading “buy now, pay later” (BNPL) payment provider, Cashew has partnered with du, part of Emirates Integrated Telecommunications Company (EITC), in order to offer BNPL solutions on device financing for its customers.

The company said in a statement that the partnership provides interest-free as well as 3 to 24-month payment options.

Cashew’s Co-Founder and Chief Product Officer Mr. Ibtissam Ouassif stated that, “The leadership of du is very forward thinking. Working together, we have created a tremendous product that helps their customers and their company grow.”

Ammar Afif
Ammar Afif
Co-founder & CEO

“With the cost of new technology rising rapidly, many consumers have been looking for a simple solution to continue to upgrade their hardware in an affordable manner. Our partnership with du marks a new chapter for both our industries to find a way to make technology more accessible to a broader range of consumers. Another important component of this deal is the term of the payoff. Because of our deep financial relationships, we are able to offer a longer, interest-free option for consumers than what is commonly done in the BNPL space. This enables consumers to pay a lower monthly fee than they would otherwise have the option to do.”

Mr. Karim Benkirane, Chief Commercial Officer of du, noted that, “This is a very significant announcement for our company. Through our partnership with Cashew, our customers are now able to purchase devices that were originally out of their immediate price range without additional cost to them.”

“We are proud to partner with Cashew which is a leader in the BNPL space as we look to provide new opportunities for our customers,” Mr. Benkirane added.

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