UAE-based value-added food manufacturing firm Global Food Industries (GFI) has invested around $8.16 million (AED30 million) to expand its food production capabilities and open its first-ever cooked food line plant in Sharjah.
According to the GIF, the capital will be used to introduce cutting-edge technology and to further improve its people’s skills in order to make high-quality, nutritious food.
Furthermore, these investments are in line with the company’s plans to double its business over the next five years by enhancing its capacity to expand its product offerings and market share across various Business to Business (B2B) and Business to Consumer (B2C) segments.
“A fast-paced work environment presented a lot of households with the challenge of having little time to prepare meals at home. Such scenarios facilitated an increasingly growing trend of consumers’ preference for convenience in food preparation and rising demand for ready to heat and eat products. These trends serve as excellent opportunities for us to address the market’s need for safe, healthy, delicious, and affordable cooked food products and further grow our business. Thus, investing in expanding and enhancing our production capabilities in this segment and addressing such needs certainly makes a lot of business sense for us at GFI.”
GFI’s decision to expand its local production capability would help the company meet the needs of Quick Service Restaurants (QSR) in a much shorter timeframe by eliminating the need to ship products from overseas food manufacturing facilities. It will also allow GFI to manufacture higher volumes per year to meet the increasing demand for these products on the market.
“We at GFI are committed to bringing to our consumers high quality, convenient and tasty products under our leading brands of Al Areesh and Arctic Gold. More importantly, these investments will certainly open up endless possibilities for us across the B2B and B2C markets and enable us to reinforce our position as market leaders in the cooked food segment,” Mr. Bayoumi added.