UNCTAD rebrands as ‘UN Trade and Development’

By Arya M Nair, Official Reporter
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UNCTAD rebranding
Rep.Image | Courtesy: WAM

The United Nations Conference on Trade and Development (UNCTAD), an intergovernmental organization within the United Nations Secretariat that promotes the interests of developing countries in world trade, has been rebranded as “UN Trade and Development”, to mark its 60th anniversary.

Established in 1964, this strategic move underscores the organization’s commitment to greater impact with a new, clearer visual identity aiming to better reflect its work and values and to amplify its global voice on behalf of developing countries.

Rebeca Grynspan_UNCTAD rebranding
Rebeca Grynspan

“Visible, transformational change is our objective. We are celebrating UNCTAD’s achievements of the past 60 years as a forward-looking, renewed organization, building on our legacy but ready to respond to the new complexities of the global economy. We will continue to work to ensure development is at the core of global economic decisions, and the voice of developing countries is heard.”

The rebranding marks a pivotal moment. It is the first-ever comprehensive review of UNCTAD’s global communication footprint and a bold, forward-looking strategy to better communicate its work and values.

Under the leadership of Rebeca Grynspan, the organization has been adapting to a rapidly changing global trade landscape impacted by the COVID-19 pandemic, geopolitical tensions and climate change, with initiatives that enhance the organization’s capacity to rapidly analyze new challenges and support efforts in developing nations.

The new name and logo will be used on all the organization’s official channels in the six UN languages.

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