This article, titled ‘What to Consider When Creating a Logo?’, is prepared by the GCC Business News’s Central desk, in collaboration with Alavudheen Bin Majeed, a leading logo designer and the Head of Design at PPT Qatar. It aims to answer most of the common questions that arise in one’s mind while creating a logo for a company, service, or product.
Brand Identity: The logo should embody the brand’s essence. Reflect on what the brand represents and what to communicate with the audience. Your logo should encapsulate your company’s values, mission, and uniqueness.
Brand Personality: Ideally, a logo should intellectually appeal to the target audience, differentiate you from competitors, and even evoke a hint of envy in them.
Simplicity: A simple design ensures the logo is easily recognizable and memorable. It might involve a complex design or brand story but demands execution in a way that is accessible to the average viewer.
Versatility: The logo must be adaptable to various applications, including small surfaces, without losing impact. It should look excellent in different sizes and various backgrounds across multiple media types, such as digital, print, and embroidery.
Color Palette: Colors can evoke emotions with their psychological associations. Choose colors that align with the brand’s message and tone. Also, consider how your logo appears in black and white or Grayscale and how it stands out on different backgrounds.
Typography: If your logo includes text, the font choice is critical. The typography should complement the logo’s style, be legible across different media, be easy to read, and yet distinctive.
Timelessness: Strive for a design that is not outdated in a few years. While following trends can be tempting, a timeless logo ensures lasting relevance.
Cultural Sensitivity: Be careful to use only symbols, colors, and words that don’t offend the sensibilities of various religions, castes, and cultures. Ensure your logo is universally acceptable and non-controversial.
Legal Considerations: Ensure there is no infringement on existing trademarks. A comprehensive trademark search is to be followed by a consultation with a legal expert. Use tools like Google Lens or Google Image Search to check similarities.
Feedback: Before launching your logo, gather feedback from trusted, independent sources to gauge perception and effectiveness in communicating your brand message.
Top Seven Mistakes to Avoid
Do not hire amateurs: Don’t opt for cheap logo services from amateurs or websites offering budget-friendly packages. These individuals often lack a deep understanding of business dynamics, color psychology, and effective logo placement. A subpar logo can make your business appear unprofessional.
Never go behind trends: Avoid designing the logo based on current trends and scenarios. It should be enduring and capable of standing the test of time. Trendy logos may require frequent updates, undoing much of your brand’s progress and necessitating additional investment.
No to Plagiarism: Falling into the trap of borrowing ideas from other logos is easy, especially when using online logo creation tools. However, in the present internet-driven world, a plagiarized logo can significantly harm your business’s unique identity. Your logo should be a product of original, creative thought.
Don’t give up on simplicity: Overly complex logos with too many graphical elements can be problematic. Such logos can look awkward when placed on different mediums. Your logo should be versatile enough to be printed or embroidered on promotional items like watches, pens, or caps without losing the integrity.
Avoid Personal Biases: Don’t let the personal preferences of the business owner or the designer dominate the logo design process. The logo should be a collaborative effort of the creative team, focusing on the purpose of the logo and its target market rather than individual tastes.
Never crowd Colors: Using lots of colors in your logo can be problematic. While a multi-colored logo may appear attractive on digital screens, it presents considerable challenges in adapting it to different mediums like print, wood, Mementos, plastic, and embroidery. It’s necessary to consider these potential difficulties when choosing colors for your logo.
No more than two fonts: Try limiting the use to a maximum of two different fonts in the logo. Overloading a logo with too many fonts can overwhelm the viewer and detract from its professional appearance. Be mindful that simplicity often enhances readability and the overall impact of your logo.
Creating an effective logo requires consideration of the points mentioned above. Millions of logos exist in today’s highly competitive world. Therefore, we advise entrepreneurs to invest time and resources in creating a logo that stands out and remains memorable even in the coming years.
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