Bahrain’s first locally-owned bank, National Bank of Bahrain (NBB) has signed a strategic agreement with Portugal-based Bring Global in order to improve its digital transformation.
According to the statement, this agreement will further extend the existing partnership between NBB and Bring Global to improve the bank’s data, integration, digital banking, and customer experience.
With the support of NBB and the Bahrain Economic Development Board (Bahrain EDB), Bring Global is establishing its regional headquarters in Bahrain to jointly foster employment opportunities for Bahraini talents in line with the kingdom’s economic recovery plan.
Commenting on the strategic partnership, Mr. Jean-Christophe Durand, CEO of NBB said that, “With the help of Bring Global, we look forward to further transforming NBB into a data-driven bank, as we work on enhancing the overall customer experience by delivering personalized services and products to our customers while still remaining competitive in the market.”
Khalid Humaidan CEO Bahrain EDB
“Bahrain’s economic recovery plan outlines investment opportunities for the private sector and investors to benefit from and this agreement is a reflection of that. The Financial services and the technology sectors are key pillars for the growth of Bahrain as a hub in the region. The agreement between Bring and NBB is an important step forward for the creation and development of Bahraini talents and we are delighted to support this strategic initiative.”
Furthermore, the agreement is in line with NBB’s ongoing commitment to improving the overall customer experience by accelerating the delivery of digital products and services, maintaining market competitiveness, lowering costs, and increasing revenues.
“Client-centric digital banking is growing meaningfully and requires real digital transformation. Unlocking the value of data, customer experience, process automation, and digitalization, digital payments platforms, and preparation for an open API economy are key areas we focus on in our collaboration with NBB,” commented Mr. Carlos Alves, Co-Founder, and CEO of Bring Global.
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