Saudi Arabia-based agriculture technology company, Red Sea Farms has signed a Memorandum of Understanding (MoU) with the Kingdom’s national flag carrier SAUDIA in order to provide travelers with sustainable, locally-sourced foods.
The new partnership will provide SAUDIA guests with sustainable, high quality, locally-sourced meal options both in-flight and at airport lounges, while lowering ‘food miles’ by replacing imports.
Red Sea Farms’ partnership with SAUDIA will assist the airline in achieving its goal of becoming an industry leader in sustainability, and continually improving its environmental performance.
According to the reports, “The global airline alliance, SkyTeam, via its Sustainable Flight Challenge, calls on its member airlines to deliver locally sourced sustainable produce in their catering.”
Simon Roopchand CEO Red Sea Farms ME
“Our new partnership with SAUDIA is another step to introduce our unrivalled fresh produce to a wider and discerning public, while significantly scaling our business. As a proudly Saudi-made company contributing to the country’s 2030 goals – including achieving an environmentally sustainable society and the recent extension to Net Zero by 2060 – we are delighted to partner with the national flag carrier and aim to be the country’s flag carrier for sustainable foods. Red Sea Farms is reducing the carbon and freshwater footprint of the KSA food sector by designing, developing, and delivering innovative technologies for sustainable agriculture in the Kingdom and other harsh environments globally.”
Capt. Ibrahim Koshy, Chief Executive Officer of SAUDIA said that, “We are incredibly honored that our sustainability efforts have been recognized with two awards. The Sustainable Flight Challenge has been a unique and noteworthy challenge for our team, who utilized this experience as a springboard for new sustainable initiatives to come. The Kingdom’s Vision 2030 will see 100 million visits to Saudi Arabia by the end of the decade. A cornerstone of that vision is for the Kingdom to be a leader in sustainable and even eco-friendly tourism.”
“As Saudi Arabia’s national flag carrier we have a key part to play in making that happen. As a result, these two initiatives are just the start of an ambitious sustainability program that we will be implementing,” Capt. Koshy added.
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