European mobile brand Wiko launches its smartphones in Saudi market

By Amirtha P S, Desk Reporter
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Wiko, one of Europe’s fastest-growing smartphone brands and a fully owned subsidiary of Chinese mobile phone manufacturer Tinno Mobile, has launched its unique products in Saudi Arabia.

Founded in the southeastern coastal French city of Marseille, the brand is driven by the slogan of “make smartphone technology accessible to all” which is embedded within Wiko’s design and engineering team based in France and Shenzhen in China.

Wiko is driven by the goal to create and innovate while staying true to the French aesthetics and design philosophy. The company’s development team works hard to make its products as accessible to the widest audience as possible while maintaining powerful smartphone performance through advanced hardware. This includes large capacity batteries, fast charging and powerful imaging systems.

The brand’s products are bold and feature avant-garde color schemes that proudly embody its French heritage. The smartphones of Wiko are usually brightly colored, high-performing, and highly affordable. 

In 2019, the Wiko logo was redesigned to feature the now-iconic ‘W’ letter and a bold blue-green “bleen” color. Wiko is a young and vibrant brand that places the young tech-savvy consumer at the heart of the experience. The brand has also ensured that its products are priced affordably, so as many users as possible can enjoy the benefits of premium features. 

With existing operations in more than 30 countries in Europe, Africa, the Middle East and Africa, the company is well established across the world. In 2018, it became a top 5 player in Western Europe’s highly competitive smartphone market with its distinctive identity capturing the imagination of consumers across the continent.

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