UAE’s largest Islamic bank, Dubai Islamic Bank (DIB) has introduced its new positioning, #ReadyForTheNew, which is based on the long-term vision of the financial pioneer to be the world’s most progressive Islamic financial institution.
The positioning represents the nature of today’s ever-evolving new world and, is ably supported by a redefined purpose and a new set of values, which emphasizes simplicity and convenience while keeping clients in the forefront.
“Our positioning is based on this very thought – to be ready for the new. New challenges to overcome and new milestones to achieve. #ReadyForTheNew is more than a tagline or positioning – it is a pledge, a promise – it is the new norm for us at DIB. Such new approaches necessitate the need for a new way of thinking, a new way of conducting ourselves, and certainly a new way of working. The DIB of 2021 and beyond is all about this new attitude.”
Explaining this new era of banking for DIB, Dr. Chilwan said, “This is a changed world – driven almost entirely by the fourth industrial revolution, which is a digital journey connecting human behavior to the Internet of Things. The events of 2020 have massively expedited this shift and it is therefore incumbent on us as a leading Islamic bank to redress the role we play in society and the day-to-day lives of our customers.”
Soon, a campaign will be launched to communicate about the new positioning to all clients and stakeholders as well as the market at large.
Founded in 1975, Dubai Islamic Bank is the first Islamic bank to have incorporated the principles of Islam in all its practices and is the largest Islamic bank in the UAE by assets. DIB provides its consumers with several innovative Sharia-compliant products and services.