Rockit Global, a New Zealand-based apple brand, has inked a 12-month agreement with Lulu Hypermarkets in the Middle East to pioneer the first Memorandum of Understanding (MOU) in its industry.
The partnership agreement, named as the Rockit Apple Partnership Program (RAPP), affirms the relationship and intention between both parties to grow the Middle Eastern Market for Rockit and Lulu Hypermarkets.
Rockit’s Market Manager for the Middle East, Mr. Ziad El Chawa, stressed that Rockit, as a leading top-quality, apple brand couldn’t be prouder to be collaborating with Lulu Hypermarkets to make a huge impact in-store and online to drive Rockit sales.
“The RAPP will enable us to share information and ideas to create strong localized campaigns together, driven by local insights. This will see more large format displays in-store, along with strong consumer-led omnichannel campaigns and engaging promotions that disrupt the category and introduce Rockit to millions more consumers.”
Global Business Development Manager, Mr. Charley Grant said that Rockit is looking to sign Purchase and Sales agreements with a select few retailers who span multiple markets to help drive an increase in sales of up to 50 percent year-on-year.
“The RAPP agreement will allow us to span over multiple countries with the same retailer, providing these retail partners access to unique and exclusive activations and insights to help drive Rockit sales. Through data sharing, the agreement will ensure we’re ahead of the latest consumer trends to benefit both the retailer, and the end consumer. We are excited to launch this new initiative with Lulu Hypermarkets and look forward to working together in this exciting partnership,” commented Mr. Grant.
Mr. Ziad said it’s exciting to see a record number of New Zealand apples arriving in the Middle East this year with good year-over-year growth in 2022.
In addition, Rockit is launching this month a highly engaging global campaign known as, ‘Ready. Set’. In hundreds of outlets across the Middle East, Rockit delivers its story and welcoming outlook.
“Building off its success in 2022, Ready. Set. Rockit. will feature a set of new stories across digital channels and through a direct-to-consumer promotional model, gamifying retail like no other brand. This sets Rockit apart in a market where a strong brand stands out for consumers looking for a healthy choice, and a product that is relevant to their lifestyle,” Mr. Ziad added.