Popular smoothie & cafe brand Jamba to open its first Saudi store

By Arya M Nair, Official Reporter
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Cenomi Retail_Jamba franchisee agreement
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Saudi Arabia-based Cenomi Retail has signed a franchise agreement with Jamba Franchisor SPV LLC, franchisor of Jamba, bringing the California-born smoothie and cafe brand to the Kingdom for the first time.

The agreement with Cenomi Retail marks the beginning of Jamba’s ambitions to open 100 stores in Saudi Arabia, with plans already in place to open in more than 30 locations within the next five years. The first store is expected to launch in Q4 2023.

Jamba is a wholly owned subsidiary of Focus Brands Inc (FBI), a leading developer of global multi-channel foodservice brands, including Cinnabon, for which Cenomi Retail already operates 122 stores. The first Jamba store is expected to launch in Q4 2023 with at least two further locations to open in 2023.

The expansion to Saudi Arabia represents the next stage of Jamba’s international growth. Founded in 1990 as a single small store in the beach town of San Luis Obispo, California, Jamba has expanded rapidly to nearly 800 locations across North America and Asia.

With its first location set to open in the Middle East region, Cenomi Retail will bring Jamba’s world-renowned blended-to-order smoothies, fresh juices, Energy bowls and snacks to customers across the country. Jamba will offer Halal ingredients with no artificial flavors or colors, no preservatives, no artificial sweeteners, and no high-fructose corn syrup in every smoothie and juice.

The move is further commitment from Cenomi Retail as part of its focused strategy that includes an expansion of its offering in the F&B sector.

Gunther Helm_Cenomi Retail & Jamba franchisee agreement
Mr. Gunther Helm
CEO-Cenomi Retail

“We are extremely optimistic about the potential of Jamba in Saudi Arabia. Cenomi Retail is proud to bring this new offering to the Kingdom, providing an exciting new brand option for our consumers. It is also integral to our continued growth strategy, with a strong focus on expanding the F&B sector of our business.”

Mr. Sean Wooden, Managing Director EUMEA, Focus Brands International, a division of Focus Brands LLC, said that “We are excited to arrive in Saudi Arabia at such a pivotal growth point for its retail sector. Bringing delicious products and unique in-store experience to customers in Saudi Arabia is an important step in our international expansion. Cenomi Retail brings a wealth of knowledge and experience to this venture and we look forward to growing together on this journey.”

The franchise agreement is the most recent demonstration of Cenomi Retail’s commitment to strengthening its relationship with leading international brands as it transforms the retail experience for customers in Saudi Arabia.

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