Meta testing new live-streaming platform “Super” for influencers

By Shilpa Annie Joseph, Official Reporter
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Tech giant Meta is testing a new live-streaming platform for influencers called “Super” that allows influencers to host live streams, earn revenue and engage with viewers.

“Super entered development in late 2020 and is currently being built by Meta’s New Product Experimentation team,” according to the reports.

The platform, which looks to have similar functionality to Twitch, is currently being tested with fewer than 100 creators, including tech influencers.

As per the reports, the platform currently operates on a tiered system where viewers pay for access to features included in the stream. Viewers can also leave a tip for live streamers.

The report indicates that creators will get 100 percent of the tips and revenue earned through the tiered system. “Super is a small, standalone experiment being built by New Product Experimentation (NPE) and currently testing with a small group of creators,” a Meta spokesperson said.

Recently, the platform announced to shut its live shopping feature from October 1 and focus on the short-form video platform Reels on its main app and Instagram.

According to the statement, the users will still be able to use Facebook Live to broadcast live events, but they won’t be able to create product playlists or tag products in their Facebook Live videos. The Live shopping features let creators broadcast and sell products to an audience.

“As consumers’ viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video product,” the company said in a statement.

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