Saudi Arabia’s Quantum Platform joins Careem for innovative user promotions

By Ashika Rajan, Trainee Reporter
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Quantum Platform and Careem have entered into partnerships to promote innovative and creative access for different brands to their target audiences in Saudi Arabia.

Saudi Arabia’s Quantum is a data-driven marketing company and electronic platform that specializes in distributing promotional samples in a targeted manner by ensuring that each individual receives a promotional sample based on their interests.

Quantum’s mission is to assist brands and marketing managers in achieving the goals of the new customer acquisition plan, as the platform aids in attracting new consumers and marketing their products.

Quantum has earned the trust of more than 60 national and international companies in Saudi after winning the best startup company in the Middle East and North Africa in global competition and has successfully distributed more than 8 million free samples throughout the Kingdom in the last two years.

Careem was chosen for its important role in supporting the region’s growing economy by offering a unique package of services that people need to move, order items, and transfer money via a single mobile application, as well as simplifying and improving people’s lives and creating a revolutionary institution that embodies itself as a source of inspiration.

With the onset of the coronavirus pandemic in April 2020, the two companies started their fruitful and creative partnership. Through Careem Captains and the Careem food distribution platform, Quantum started distributing samples to the same target groups.

The Quantum Platform, on the other hand, will assist brands in reaching their target audience by providing promotional samples to them, resulting in higher returns for the Quantum, Careem, and Captains platforms for each delivery process. It’s also worth noting that this strategic partnership will include innovative ways to view samples through Careem’s captain vehicles.

Mr. Ahmed Orabi, General Manager of Individual Transportation Services at Careem Saudi Arabia pointed out that “through this cooperation, Careem is keen to enhance the added features that the company has for Captains by allowing them to increase their revenues if they wish to display free samples in their cars, which is also a distinct opportunity for advertisers from companies. To reach different segments of Careem’s customers.”

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