The popular music streaming platform Spotify has launched its Clubhouse competitor a new dedicated app called Greenroom, which focuses on live audio format.
In March this year, Spotify announced that it was acquiring Betty Labs, the creators of Locker Room, which brought live audio format into their ecosystem. Greenroom is the revamped version of the app.
Spotify Greenroom will be available in over 135 markets around the world on iOS and Android. It’s also only available in the English language, with plans to expand as it grows.
In a blog post, the company said that they are “building Greenroom with the creators and artists in mind who make Spotify great, optimizing for interactivity and deep connections between participants in live rooms.”
The app comes with new app branding and overall look, users will be able to join Greenroom using their Spotify sign-in information. The firm has also added a new onboarding experience that puts users’ interests front and center.
Greenroom has recording capabilities so creators can complement their on-demand content with live conversations. It also includes the ability for chat controls to ensure the best possible experience.
On Greenroom, users can join a group, search for upcoming rooms, join a room, or create their own room to start a live audio conversation.
Spotify is also unveiling the Spotify Creator Fund, which will assist live audio creators to monetize their work. Interestingly, Clubhouse has a similar Creator Fund, which it recently introduced to the Indian market. The Creator Fund at Spotify will open later this summer.