The American content streaming platform, Netflix is reportedly planning to launch its new ad-supported subscription option on November 1 in multiple countries including the US, Canada, UK, France, and Germany.
As per the reports, the streaming platform is moving up the timeline for the debut of its cheaper plans, in an attempt to beat the plans of its rival Disney Plus, which is set to reveal ad-supported plans of its own on December 8, 2022. The tier was initially planned to go live in early 2023.
Netflix’s forthcoming ad-supported tier will reportedly cost between $7 and $9 monthly. According to the statement, Netflix wants to lock in advertisement purchases by September 30 to meet the November 1 deadline or launch date.
“For the first phase of the ad tier’s rollout, Netflix will not serve ads based on geography (except by country), age, gender, viewing behavior, or time of day,” the company noted.
Netflix reported its first subscriber loss in a decade, back in April this year. Netflix’s Co-CEO Mr. Reed Hastings had then revealed that the company had been considering more affordable, ad-supported plans.
Apart from the new affordable plans, Netflix also intends to start charging users for password-sharing. “Password-sharing is where a Netflix user can share his or her ID with a number of other users, who may all pool their resources together for the overall plan. While this is a cheap way to use Netflix officially for many, the act has been hurting the service’s subscriber count for years,” according to the reports.