UAE-based Farnek to launch new hotel management company at ATM 2022

By Shilpa Annie Joseph, Official Reporter
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UAE-based leading smart and green facilities management (FM) company, Farnek will launch a new standalone hotel management company ‘Trendz’ at Arabian Travel Market (ATM), which takes place at the Dubai World Trade Centre (DWTC) from 9 to 12 May 2022.

Arabian Travel Market is the market-leading, international travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals.

Mr. Walter Knight, Director of hospitality at Farnek said that, “’Trendz’ offers a unique 360-degree service for hotel owners and operating companies with an accent on technology and sustainability, two of the most important trends in hospitality today.”

Walter Knight
Walter Knight
Director of Hospitality

“Farnek, which has over 8,000 employees, has traditionally provided manpower and outsourcing services, such as cleaning, security, and property maintenance. However, ‘Trendz’ takes that market proposition one stage further, managing front office requirements, reservations, concierge, housekeeping, and room service – we can also manage sales operations, marketing, and PR. It is a cost-effective and totally flexible hospitality proposition. Hotels can engage with us for specific operational requirements or contract us to manage an entire property, either under the ‘Trendz’ brand or as a white label product.”

Farnek’s most recent achievement was the development of the ‘Flexi-Guest’ app, which digitalizes the guest experience from pre-arrival to check-out.

According to the statement, “The app, which was developed in-house, interfaces with a hotel’s property management system (PMS) affording guests a whole suite of services from uploading travel documents, such as vaccination certificates, ordering a car on arrival, room service, and laundry.”

The hotel app can also send automated electronic updates and alerts to the guest, as well as e-registration documents, e-invoices, and e-receipts, all in one convenient space.

“This gives the guest an enhanced experience, providing a seamless pre-arrival and check-in procedure. They can order room service in advance, have laundry picked up or delivered, request early or late check-outs, view and pay invoices with secure online payments. If the guest experience is good, that develops loyalty and improves online ratings. The hotel operates more efficiently, saving staff time and expense, and has the added advantage of driving revenue through F&B and e-concierge services,” added Mr. Knight.

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