British-Portuguese online shopping platform Farfetch is launching an exclusive edit for Ramadan featuring the work of 30 international fashion designers, including some of the most distinguished names from the Gulf region.
The collection includes pieces by Dolce & Gabbana, Abeer Al Otaiba’s label SemSem and its sassy tie-dyed jumpsuits alongside Oscar de la Renta, Stella McCartney, and Lebanon’s Sandra Mansour, the label that recently helped break preconceptions about the area with its H&M tie-up.
Taller Marmo, which was founded in Dubai but has since relocated to London, and celebrity shoe designer Amina Muaddi, a Jordanian-Romanian talent who has collaborated with international singer, actress, and businesswoman Rihanna are also featured on Farfetch.
Bambah, based in Dubai, brings a charming selection of floral and pastel kaftans and dresses to the platform, including the Leila floral print kaftan, which features oversized blooms and bell sleeves.
Shatha Essa brings its fluid kaftans, while baruni offers its sweeping kaftans with lettuce-hem sleeves and a dazzling evening trouser suit in dark metallics.
Speaking of the launch, Mr. Edward Sabbagh Managing Director of Farfetch Middle East remarked that “For the coming Ramadan season we wanted to ensure we could deliver a take on modesty with an Only on Farfetch angle by working with a variety of global and local brands across core categories that we know to be in demand during the period”.
There are gleaming accessories (think Amina Muaddi and Rene Caovilla), shimmery clutches and evening shoulder bags by Karl Lagerfeld and Rosantica, and sparkling jewelry from David Yurman, Yoko London, and Susan Caplan Vintage, with its range of vintage 1980s pieces, in addition to fluid, longline dresses, and kaftans.
The advertising campaign was also shot in Dubai by Francesco Scotti and styled by Warren Leech to strengthen the connection to the area.
“At Farfetch we aim to curate the customer journey to their needs and keep exclusive options fresh and unique. We listen, we study the customers’ shopping trends and we react to it in what we believe to be the best fusion of supply and culture”, Mr. Sabbagh further added.
International favorites such as Chopard, Proenza Schouler, JW Anderson, and off-white sit alongside the regional brands, offering a directional take on modest wear that is suitable for the upcoming celebrations.